Using Retail In$ights to maximize sales efforts and grab ad dollars coming to your market is the key to making more sales than just making budget. Sales managers no longer have to wonder where the money is. We thought it would be a good idea to take you through a single edition to assist you in how to make the most of each section of “Retail In$ights”.

• What’s Happening In Your City covers the latest breaking local retail furniture, grocery, clothing store additions and openings, hotel and restaurant startups and expansions, all of which have immediate ad dollars to capture. Additionally, your sales team will be the first to learn about expansions and take-overs in your market so they can get right to the decision–makers. Subscriber cities are rotated for so there’s plenty of ad $$ activity for all.

• What’s Happening Nationally is all about sales opportunities for your local- direct and national sales efforts. This section is critical as it provides vital breaking news happening in your market which your sales team needs to cover before the competition gets your money .Because we subscribe to 65 different trade publications each month, you don’t have to takes sales time to read. We do it for you and let you know about almost everything that’s coming to your market; You know about new and used cars, trucks, SUVs and mini-vans arriving at the dealerships, video coop dollars from the newest sell-through video movies, grocery health and beauty care coop including the newest fragrances coming to department store cosmetics counters, new local carpeting store products they will advertise, new consumer technology arriving at electronic stores and the latest large and small appliances arriving at client stores that will be advertised. You get FIRST shot at the money!

• The Lead or Feature article is meant to provide creative sales concepts and techniques, research, sales management, general management and marketing and advertising management such as in September, 2005 “How Media People Can Become the Brand.”

• The Insider Edition is always written by media owners, partners, sales or management professionals and clients providing expert advise related to the media business. Every article is packed with sales and management applications that can start a sales meeting or help deal with a tough problem.

• Donna’s Promotional Column. Donna, Retail In$ights Associate Editor researches every major national promotion in the U.S. so the sales team can maximize prospecting and create additional revenue from current clients. She also provides the national contact points, e-mails and phone numbers to people who can help give your sales team accompanying banners, wall hangings and tie-in collateral for the local-direct account.

• The next five pages which is called Field Mastery. It’s everything the sales team needs to know about the client’s business that includes all the demographics, brand names, advertising to sales ratios and the client’s hottest selling months or Spikes when the client increases their ad spending. Plus. The sales team will have the client’s specific category information that come from the client’s trade associations as well as major national research we buy. Knowing the client’s business always impresses the client and is often the tie-breaker as to who gets the ad dollars.

With Retail In$ights, AEs can be first in the door to talk to local jewelry, hardware, grocery and drug store decision makers, stereo retailers, cell phone and pager retailers, kitchen and bathroom plumbing and remodeling prospects to help them have better access to your market as well as putting more local revenue on the books.

With Retail In$ights, NSMs and ad directors all around the country tell us that they are able to communicate to their national rep with all the latest breaking news and have been first into the media buyer’s office that helped them get the lead in getting not only their share but a much bigger share.

When Retail In$ights arrives, managers should start their weekly sales meeting by having electronic or paper copies of Retail In$ights in the meeting communicating everything coming to the market and assign the targets and prospecting opportunities to all the AEs. This way local ad dollars are tracked from the beginning.

When an AE needs to make a call on a prospective client or wants to include our Retail In$ights Field Mastery in a proposal, as a subscriber they will have access to our research bank of more than 153 major businesses in our resource library. With fast and direct access to Retain In$ights in Littleton, CO, the AE will never need to go back to the office and waste valuable selling time on-line downloading information from the computer. Being on the street is where the money is.

As a subscriber, all an AE has to do is pick up the phone and call Donna at 303-795-9090 , and she’ll e-mail or fax the research file to them pronto!

The publisher of Retail In$ights is Dr. Philip Jay LeNoble who has been on the street, and managed media sales teams and knows what the client likes to hear for 38 years. He is founder of the national media consulting firm, Executive Decision Systems, Inc. For the last 21 years, almost every other week he travels to media companies all over the U.S. coaching sales teams how to get long-term, local direct ad dollars. So when we say, no other publishing company knows the local-direct business as does the team at Retail In$ights, we meant it! Or motto…..We know the streets and can prove it !

A subscription to Retail In$ights is $348.00 a year. Much less than the cost of losing a sale or the pain of not making budget! Group rates are available for three properties or more. Individual AE rates are $40 a year per AE and can be obtained by calling Donna or Philip Jay at 303-795-9090 .

We work hard each for you month to make your job and that of your clients’ easier by providing vital information which helps develop and grow their business and a bigger share of local-direct, long-term business for you.

THE MORE INFLUENCE AN AE BRINGS TO THEIR CLIENT, THE LESS RESISTANT THE CLIENT BECOMES. KNOWLEDGE IS THE ULTIMATE STRENGTH.

Some of the types of data we can supply include:

• retail furniture demographics
• New Cars demographics
• Used Cars demographics
• Furniture demographics
• Home Furnishings demographics
• Floor Covering demographics
• Carpet Dealers demographics
• Schools..tech schools. Jr. Colleges demographics
• Motorcycle Dealers, Home Improvement demographics
• Restaurants demographics
• Fast Food Restaurants demographics
• Pizza demographics
• Attorneys demographics
• Lawyers demographics
• Real Estate Agents demographics
• Developers demographics
• Eye Care demographics
• Optometrists demographics
• Lasik Surgery demographics
• Ophthalmologists demographics
• Manufactured Homes demographics
• Health Care demographics
• Insurance..Life demographics
• Accident demographics
• Property demographics
• Tire Retailers demographics
• Banks demographics
• Savings & Loans demographics
• Credit Unions demographics
• Senior Living demographics
• Assisted Living demographics
• Nursing Homes demographics
• Fitness centers Gyms demographics
• Mortgage Brokers demographics
• Bars demographics
• Night Clubs demographics
  

tv sales, tv sales research, radio sales research, cable sales research, direct retail research, lacal retail, category research, Advertising categories, advertising trends, retail statistics, local retail information, local advertising information, auto research, auto dealer research, demographics statistics, retail furniture, New Cars, Used Cars, Furniture..Home Furnishings, Floor Covering..Carpet Dealers, Schools..tech schools. Jr. Colleges... Motorcycle Dealers, Home Improvement, Restaurants, Fast Food, Restaurants...Pizza.. Attorneys..Lawyers, Real Estate...Agents...Developers, Eye Care...Optometrists, Lasik Surgery...Ophthalmologists, Manufactured Homes, Health Care...Insurance..Life, Accident...Property, Tire Retailers, Banks..Savings & Loans...Credit Unions, Senior Living..Assisted Living...Nursing Homes Fitness centers Gyms,. Mortgage Brokers, Bars and Night Clubs