THE SPIKE MONTHS
The busiest booking period for cruise lines is known as the Wave Season, and traditionally runs from January through March of each year. CLIA, 2007

WHAT ARE THE TARGET DEMOGRAPHICS OF CONSUMERS MOST
LIKELY TO SCHEDULE ONE OR MORE CRUISES IN THE NEXT
TWELVE MONTHS? MRI/Mediamark Research & Intelligence, LLC, 2007

Gender: Male 42.4%
Female 57.6%

Age: 18-24 8.1%
25-34 13.0%
35-44 18.7%
45-54 23.6%
55-64 16.8%
65+ 19.7%

Income: $75,000+ 56.3%
$50-74,999 18.7%
$40-49,999 7.5%
$30-39,999 6.4%
$20-29,999 6.0%
Under $20K 5.1%

Marital: Single 17.1%
Married 68.5%
Sep/Wid/Div 14.4%

WHAT ARE THE MAJOR FACTORSWHICH CONSUMERS CONSIDERMOST INFLUENTIAL AND MOSTLIKELY TO AFFECT A CRUISE VACATIONDECISION IN THE NEXTTWELVE MONTHS? (BASED ON ASCALE OF 1-10, 10 HAVING THEHIGHEST INFLUENCE) According toa survey of cruisers conducted by theCruise Lines International Association,based on a scale of 1-10 (with 10 beingthe “most influence”), the degreeto which the following considerationsaffected the respondents’ last cruisevacation: Destination, 8.1; price, 6.8;best opportunity to relax and unwind,6.3; offered a unique experience, 6.1;convenience, 6.0; the particular resort,hotel or cruise ship, 5.9; fit vacationschedule/days available, 5.8; activitiesavailable, 5.8; sightseeing opportunities,5.8; offered good programs forchildren and family, 4.1. CLIA, 2006

WHAT HAVE CONSUMERS SPENTIN A PORT PRE-OR POST CRUISE? Passenger data shows that 40% of embarkingpassengers stay one or morenights) in a port city pre- or postcruise.On average, each overnightcruise visitor spends $289 per visit onretail, dining, local transit and lodging.CLIA, 2007

WHAT WAS THE AVERAGE PRICESPENT ON A CRUISE VACATIONPER PERSON LAST YEAR? Accordingto a survey conducted by the CruiseLines International Association, cruisevacationers spent an average of $1,640on their last cruise trip. CLIA, 2006

HOW MANY DAYS HAVE CRUISERSTAKEN BY LENGTH OF CRUISE DURINGTHE PAST TWELVE MONTH? According to the Cruise Lines Internationalassociation, the share of cruisetrips taken by length were as follows:2-5 days, 33.9%; 6-8 days, 52.2%;9-17 days, 13.5%; 18+ days, 0.4%.CLIA, 2006

WHAT HAVE TRAVEL AGENTSFOUND TO BE THEIR LARGESTSOURCE OF BUSINESS? Accordingto a survey of travel agents regardingwedding/honeymoon cruises, 40% ofthe respondents reported that secondmarriagecouples are their largestsource of business, and 32% noted thatthey are booking more wedding andcruises that include family and friends.Cruise Lines International Association,2007

WHO ARE THE LARGEST CRUISELINES? Carnival Corporation andRoyal Caribbean Cruises are the twolargest cruise lines. Carnival’s brandsinclude Carnival Cruise Lines, HollandAmerica, Princess Cruise Line,Seabourn, AIDA, P&O Cruises, CostaCruises and the Cunard liners QueenMary 2 and Queen Elizabeth 2. Alongwith its Royal Caribbean Internationalline, Royal Caribbean also operates CelebrityCruises and Pullmantur Cruises.Hoover’s, 2007

WHAT ARE THE MOST POPULARDESTINATIONS FOR HONEYMOONINGCOUPLES? Caribbean/Bahamas(57%), Hawaii (23%), Europe (9%) andAlaska (7%). Cruise Lines InternationalAssociation, 2007

WHAT WERE THE MOST POPULARCRUISE DESTINATIONS DURINGTHE PAST TWO YEARS AS APERCENT OF ALL DESTINATIONCHOICES? Caribbean 41%; Mediterranean13%; Alaska 8%; Mexico West8%; Europe 7%; Bahamas 6%; Hawaii4%; Trans Canal 4%; Transatlantic 2%;South America 2%; Bermuda 2%; Canada/New England 2%. CLIA, 2006

WHY SHOULD TRAVEL AGENCIESADVERTISE MORE EFFECTIVELY? Astudy by the Cruise Lines InternationalAssociation found that 78% of cruise vacationersbooked at least some of theircruises with travel agents in 2006,down from 88% in 2002. CLIA, 2006

WHAT DESTINATIONS DO CONSUMERSFIND MOST APPEALING? Caribbean/Eastern Mexico 47%; Bahamas36%; Alaska 29%; Bermuda 19%;Hawaii 16%; Mediterranean/Greek Islands/Turkey 14%; West Coast of Mexico10%; Europe 8%; South America5%; Coastal U.S. 4%; Panama Canal3%; Canada/New England area 3%.International Council of Cruise Lines,2006

WHAT WAS THE CRUISE INDUSTRY’SFASTEST GROWING CRUISESEGMENT DURING THE PAST TWOYEARS? From 1980 to 2005, thecruise industry’s hottest growth segmentwas the 2-5 day cruise category. CLIA 2006

FROM WHAT REGIONS OF THEU.S. ARE CONSUMERS BOOKINGCRUISES COMPARED TO 1990(in parenthesis)? South Atlantic35% (24%); Pacific 15% (23%); Mid-Atlantic 13% (16%); West South Central10% (5%); New England 8% (6%); EastNorth Central 8% (14%); Mountain 6%(4%); West North Central 4% (5%); EastSouth Central 3% (3%). CLIA, 2007

WHO BOOKS WEDDING/HONEYMOONCRUISES BY AGE? GenerationXers (ages 28-42) 56%; GenerationY (ages 27 and younger) 25%;Early Baby Boomers (ages 43-51) 13%;Late Boomers (ages 52-61) 6%. CruiseLines International Association, 2007

HOW FAR IN ADVANCE DO CRUISERSPLAN THEIR TRIPS? Less thanone month in advance, 5%; 1-3 months,34%; 4-6 months, 39%; 7 months-1year, 19%; 1-2 years, 3%; 3-5 years, 0%. ClIA, 2006