Happy Valentine’s
Day–February 14
Don’t forget your florists, jewelry stores
and candy stores!
SUPER BOWL XLII February
3rd. Contact your local restaurants/bars for
this one!
IT’S LEAP YEAR IN 2008! ADD ONE
MORE SELLING DAY TO FEBRUARY!
During AMERICAN HEART MONTH ,
February 1-28. the American Heart Association
will focus on women with “Go Red for Women,” an
educational movement about women and cardiovascular
disease. Know the warning signs of a heart attack.
Connect with your local physicians to sponsor
and promote regular checkups. Contact your local
hospitals and clinics to sponsor seminars for
woman and the signs they need to know. Promote
nutrition and CPR classes. Don’t forget
to remind your clients to help promote Wearing
Red on Friday February 1. Conduct a women’s
class at local fitness centers with a local doctor.
Tie in new membership offers to promote Heart
Month. A fitness/exercise equipment retailer
is another great way to inform the consumer about
the treadmill and bike. Cardiovascular exercise
is extremely important. You can contact your
local chapter of the American Heart Association
for more information. This is a Presidential
Proclamation month.
NATIONAL WEAR RED DAY , February
1st. Tie in with AMERICAN HEART MONTH.
WOMEN’S HEART WEEK is
February 1-7. Use this week for your fitness
centers to focus on special memberships for women.
Contact your vision centers, eye doctors/ ophthalmologists
to help sponsor AMD/LOW VISION AWARENESS
MONTH , February 1-28. Share the importance
of annual eye examinations. Many consumers are
not aware of AMD/LOW VISION. Macular degeneration
is a leading cause of vision loss. Have your
sponsors help disseminate information on the
warning signs of this disease. For more information,
contact Prevent Blindness America ® at 303-795-9090 .
LIBRARY LOVERS’ MONTH ,
February 1-28, is a month-long celebration of
school, public and private libraries of all types.
This is the time for everyone, especially library
support groups, to recognize the value of libraries
to work to ensure that the nation’s libraries
continue to serve. This would be a great time
to connect with your local pizzeria and school
children in a promotion for the most books read
during the month of February. Grand prize–a
big pizza party with family and friends! Your
local toy stores can help sponsor tours at your
local libraries for kids to become acquainted
with the features of the library before they
attend school for the first time.
Our feathered friends need to be fed and kept
warm during the winter season. This is a great
time to contact your local pet stores, supermarkets
and wild bird stores to sponsor NATIONAL
BIRD FEEDING MONTH , February 1-28.
Have your sponsors help spread the word on how
difficult it can be for birds to survive the
North American winters. Providing wild birds
with food, water and shelter helps them survive.
Put together specials on bird feeders along with
a free bag of bird seed. For more information
go to www.birdfeeding.org. It is very important
to increase dental awareness and to stress the
importance of regular dental care for children.
During NATIONAL CHILDREN’S DENTAL
HEALTH MONTH in February, contact your
local children’s dentists to sponsor this
worthwhile promotion. If you have a Children’s
Museum in your area have them sponsor Children’s
Dental Month. Put a show together with that great
big tooth to talk about brushing and the foods
they should eat! Hand out new toothbrushes for
all the kids. I’m sure there is some co-op
$$ around for this promo! For more information
contact the American Dental Association in Chicago
or go to www.ada.org.
Let’s not forget our pet’s teeth
during NATIONAL PET DENTAL HEALTH MONTH in
February. Contact your local veterinarians to
help sponsor this very important promotion. Educate
pet owners, especially dog owners about the benefits
of dental care and daily brushing. Your local
vets can sponsor a program to help teach owners
how to brush and what to use. For more information
go to www.petdental.com BOW WOW means thank you!
As the “wedding season” gets into
high gear, the month of February is NATIONAL
WEDDINGS MONTH . This promotion should
focus attention on the fact that more than 2.5
million weddings are celebrated in the U.S each
year. Get an early start and connect with your
florists, jewelry stores, bridal shops, limo
services and photography studios. Let’s
not forget the caterers. Put together complete
wedding packages. And don’t forget the
travel agents in your area. And of course, the
one and only–the bridal consultant!
NATIONAL PANCAKE WEEK is
February 3-9. This is a great time for a fundraiser.
With the month of February being Heart Month,
charge a nominal entry fee for the contests,
proceeds to be donated to a local charity. Have
your pancake restaurants/supermarkets sponsor
a pancake flipping contest, kind of like an egg
toss except use pancakes and spatulas. Let’s
not forget the best and original pancake recipe
for all ages. Contact your kitchenware stores
to donate prizes for the best cook! Contact Bisquick
Baking Mix in Minneapolis at 763-764-2470.
Connect with your local Chinese restaurants
to help them celebrate CHINESE NEW YEAR ,
February 7. The year of the Rat begins. The New
Year can begin anytime from January 21 through
February 21. Create great specials during this
time!
The entire month of February is dedicated to BLACK
HISTORY MONTH . A special period of
time to recognize achievements and contributions
by African-Americans. The theme for 2008 is “Carter
G. Woodson and the History of Multiculturism.” A
great opportunity to connect with your local
book stores and help share stories about famous
people and great books on black history. Music
stores can help promote the great African-American
artists from long ago!
NATIONAL CHILI DAY , February
28, is a day to recognize chili as an American
staple and to celebrate love for a great bowl
of red, especially in the cold winter months!
It’s time for a Chili Cook-off. Have your
health food or grocery stores sponsor a cook-off
for the best vegetarian chili. With or without
beans!
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