TO INCREASE SHARE OF VOTERS, WHO VOTED IN THE 2000 ELECTIONS? U.S.

Census Bureau, 2002

Age: 18-24 36.1% 25-34 50.5% 35-44 60.5% 45-54 66.3% 55-64 70.1% 65-74 72.2% 75+ 66.5%

Gender:
Female 53.5%
Male 46.5%

IS SUPREME COURT ADVERTISING GROWING FOR CABLE NETWORKS AND BROADCAST TV? HOW DID THE ELECTION RESULTS TURN OUT DURING THE LAST ELECTION PERIOD?

More than twice as many state Supreme Court elections featured advertising in 2002 as in 2000, based on research by the Brennan Center for Justice at the New York University School of Law. In almost every race with TV advertising , the winner was the candidate airing the most ads.
Research Alert, 2003.

HOW DID CITIZENS USE THE INTERNET FOR THE 2003 POLITICAL CAMPAIGNS?

According to a 2003 study by the On-line Publishers Association: Research candidate’s position 61%; provide e-mail address for info 24%; download and watch videos 20%; join on-line chat 19%; volunteer for campaign 14%; donate money 11%. Research Alert, 2003.

WHAT INDUSTRIES CONTRIBUTED THE LARGEST AMOUNT OF POLITICAL DOLLARS IN MILLIONS AS OF FEBRUARY 2004?

Center for Responsive Politics, 2004.

1. Lawyers/law firms $57.774;
2. Retired $50.315;
3. Real Estate $32.974;
4. Securities/Investments $28.454;
5. Health Professionals $23.021;
6. Insurance $13.891;
7. Business Services $12.800;
8. Candidate Committees $11.191;
9. Commercial Banks $11.179;
10. Lobbyists $11.110.

TOP RETAIL ORGANIZATIONAL CONTRIBUTORS SAME PERIOD:

1. Goldman Sachs $2.343;
2. Wal-Mart Stores $1.357;
3. National Assn. of Realtors $1.345;
4. Citigroup Inc. $1.084;
5. Lehman Brothers $1.057;
6. Assn. of Trial Lawyers of America $1.050;
7. SBC Communications $1.033;
8. National Association of Home Builders $1.007;
9. Laborers Union $0.976;
10. United Parcel Service $0.974. AS

AS A MARKETING PERSPECTIVE, HOW DO CONSUMERS VIEW THEIR PARTY AFFILIATIONS?

According to a 2003 Harris Interactive survey, the following represents American political party affiliations: Democrat, 34%; Republican, 31%; Independent, 24%; something else, 5%; not sure, 6%. This represents the smallest Democratic lead since party identification has been measured by Harris (1969). Research Alert, 2003.

AS A MARKETING PERSPECTIVE, SHOULD PRESIDENTIAL CANDIDATES USE MORE ETHNIC DRIVEN PROGRAMMING OR MEDIA?

The voting rate of different ethnic groups in the Presidential election of 2000, based on those individuals who were of voting age, were citizens, and were registered to vote:

White (non-His-panic) 86.4%;
African American 84.2%;
Asian 82.8%;
Hispanic 78.6%.

0.6% were American Indians, Eskimos and Aleuts. U.S. Census Bureau, 2002.

AS A MARKETING PERSPECTIVE TO GET PEOPLE TO VOTE, WHAT STATES HAVE THE LARGEST NUMBER OF REGISTERED VOTERS, CONTRASTING THOSE STATES NOT LISTED WHO NEED TO WORK ON VOTER REGISTRATION?

States with the largest total of registered voters in November 2000 (totals in millions):

1. CA 13.061;
2. TX 8.929;
3. NY 8.047;
4. FL 7.043;
5. IL 5.911;
6. PA 5.847;
7. OH 5.561;
8. MI 4.996;
9. NJ 3.859;
10. NC 3.720;
11. GA 3.528;
12. VA 3.317.

U.S. Census Bureau, 2002.

AS A MARKETING CONSIDERATION FOR CANDIDATES DURING THE NEXT ELECTION PERIOD, HOW MUCH MONEY DID IT TAKE TO WIN DURING THE 2002 ELECTION PERIOD?

During the 2002 election cycle, victorious U.S. Senate candidates spent an average of $4.812 million on their campaigns — $4.850 million for Republicans and $4.743 for Democrats. Winning U.S. House of Representatives candidates spent an average of $898,184 on their 2002 campaigns — $938,497 for Republicans and $854,497 for Democrats. Center for Responsive Politics, 2004.

ADVERTISING TO GROSS SALES NOT INCLUDED AS IT IS BASED ON POLITICAL CONTRIBUTIONS AND THE CANDIDATES’ PARTY AFFILIATION, INCLUDING THE CANDIDATES’ OWN DISCRETIONARY SPENDING. WHAT ARE THE TARGET DEMOGRAPHICS OF CONSUMERS MOST LIKELY TO VOTE IN ANY LOCAL, STATE OR FEDERAL ELECTION DURING THE NEXT ELECTION PERIOD?

Simmons, 2003.

Gender:
Male 46.4%
Female 53.6% 18-24 6.0% 25-34 14.6% 35-44 21.5% 45-54 22.9% 55-64 16.1% 65+ 18.9%

Income: $75,000+ 41.1% $50-74,999 20.1% $40-49,999 9.6% $30-39,999 10.1% $20-29,999 8.9% Under $20K 10.2%

Marital:
Single 16.0%
Married 66.5% Sep/Wid/Div 17.5%

WHAT STATES HAD THE HIGHEST TURNOUT FOR THE 2000 PRESIDENTIAL ELECTION AS A PERCENTAGE OF EACH STATES VOTING AGE POPULATION?

MN, 68.8%;
ME, 67.3%;
AK, 66.4%;
WI, 66.1%;
VT, 64.0%;
NH, 62.5%;
MT, 61.5%;
IA, 60.7%;
OR, 60.6%;
ND, 60.4%.

Federal Election Comm., 2004.

WHAT STATES HAD THE MOST POLITICAL MONEY SPENT IN SENATE RACES THROUGH MARCH 2004?

1. Illinois;
2. Pennsylvania;
3. California;
4. South Dakota;
5. New York;
6. Wisconsin;
7. Florida;
8. Arizona;
9. Washington;
10. Ohio.

HOUSE OF REPRESENTATIVES:

1. Texas District 10;
2. North Carolina District 5;
3. Illinois District 14;
4. New Jersey District 13;
5. Texas District 19;
6. Rhode Island District 1;
7. Texas District 2;
8. Georgia District 6;
9. Texas District 28;
10. Texas District 32.

Center for Responsive Politics, 2004