TESTIMONIALS
Your
colleagues across the country have discovered the value of Retail
In$ights. Here is what they have to say:
I've
used Retail Insights for years. The reason I subscribe, is
because we use Philip LeNoble's System 21 business development
system. You've seen the newsletter. The articles are good...some
for Managers, some for Account Managers...but the real meat
of it is the category info called Field Mastery. Our AEs use
it as an ice breaker for a "warm call". They also
incorporate it into their media kits for presentation purposes.
It's a part of the Summary, Conclusion and Recommendations
they prepare as part of System 21. Check out all of the categories.
If you subscribe, and you need a particular category, they'll
fax you the most recent update.
It also includes the Retail in Brief section with info about
what's happening in your market both locally and nationally;
and a monthly promotions page. Each quarter, there a Biz Ops
sheet which highlight categories which are entering their spike
months.
Frankly, I think it's a huge value for only $350. Think about
it...if it helps you get just one new account a year, and your
average new account bills $2500 a year (probably a low figure
in your market), you've got a 7:1 return on investment (ROI)
with only one account.
Sorry to sound like a Retail Insights groupie, but I've used
it (and System 21) for 10 years...it's made a lot of money
for me through the years!
Karl Davis, GSM
WECT-TV
Wilmington, NC 28412
Direct: 910-791-9678x240
"Retail
In$ights is the navigation system for the 21st century. Retail
In$ights has helped the top producing AE's at Sullivan Broadcasting
generate hundreds of thousands of dollars in new, untapped business
that our competition didn't know existed!"
J.
Daniel Sullivan, President/Owner
Quorum Broadcasting
"Retail
In$ights is a "must" for anyone selling time who is
interested in marketing their clients not just selling them spots!
If you are going to succeed in the language the language and trends
of the day, talking to retail clients is the key... Retail In$ights
gets you started down the path quickly."
Barry
Baker, Former CEO
Sinclair Communications, Inc.
Our
stations continue to benefit from the depth of information presented
each month in Retail In$ights.The "Field Mastery" reports
help arm our account executives with insightful category research
and trends that separate us from the competition, and better enable
us to serve client needs. I always read the "Retail In Brief"
capsules to make sure we don't miss any opportunities in our respective
markets. Retail In$ights is a "Must Read" for Nexstar
Broadcasting Group.
Duane
Lammers, Chief Operating Officer
Nexstar Broadcasting Group
"It's
phenomenal. We were able to pay for it right off the bat...taking
a creative idea and new concept...we put together a promotion
about National Eye Care Month...and were able to write some business
off of it."
Bob
Fulmer, General Manager
KTKA-TV, Topeka, Kansas
Phone:785-273-4949
Retail
In$ights provides monthly comprehensiveinformation on different
industries in the Field Mastery section of the publication. The
Field Mastery section gives your sellers demographic information,
spike months of sales, and many other marketing perspectives in
each retail category. This information is presented in a very
concise manner to allow your sellers to become knowledgeable in
a specific industry in a short amount of time. Retail In$ights
is a must publication for any salesperson needing additional information
on specific retail industries.
Dale
R. Woods, V.P/General Manager,
KWWL
Cedar Rapids/Waterloo, IA
Phone: 319-291-1200
"Retail
In$ights proves once again that information is power. The more
we know, the better we sell and ultimately, the better we serve
our customers. It's clear, concise, category specific information
that's relevant for today's business..a great tool. "
Hugh
J. Breslin, III, General Manager
NBC25, Hagerstown, Maryland
