As of 2017, natural organic products sales grew 3.8% to reach $75.2 billion, or 11.56% of the $650.5 billion in total U.S. food store sales. Supernatural retailers including Whole Foods Market and Sprouts Farmers Market still control the largest market share, at 29.25%, followed by conventional supermarkets such as Kroger, Albertsons/Safeway, Publix and Wegmans, with 18.2%.

Third in line, compact grocers (stores < or = 20,000 sq. ft.) such as Trader Joe’s and Natural Grocers by Vitamin Cottage, registered a 14.71% market share, followed closely by independent natural products retailers and coops at 14.66%. Mass marketers Walmart and Target nosed out club stores such as Costco and Sam’s Club, with a 6.5% market share vs. 6.1%, for the clubs.

For more information, please view the video presentation above, “39th Annual Whole Foods Retailer Survey”, or contact Retail Insights directly at 1.802.254.8600, or via email, info@retailinsights.com