2015 U.S. Natural Products Sales Reach 10.23% of Total Food Store Volume
As of 2015, U.S. natural and organic products reached $63.05 billion, or 10.23% of all food store sales.
Supernaturals like Whole Foods Market and Sprouts Farmers Market captured 29.16% market share, followed by Compact Grocers (> or = 20,000 sq. ft.) like Trader Joe’s and Natural Grocers by Vitamin Cottage, at 16.61% share. Independent natural products retailers held their own, with a 16.16% share, and conventional supermarkets clocked in at 14.92% share. For more natural insights, please contact us directly.
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Jay Jacobowitz, President and Founder